Gold Rush Mercantile & Trading Co. is a family owned and operated gold and silver exchange located in Longview, TX. We are direct brokers for the U.S. Gold Refineries which allows us to give the most possible cash for your gold.  We buy & sell gold, silver, platinium, jewelry, coins, watches, and diamonds. We offer a local place for East Texas residents to sell their unwanted jewelry for top dollar!  Call or Come see us today.